A shootout near the US consulate in Istanbul, Turkey in July 2008 tarnished the perception that Turkey is a safe tourism destination. Investing millions in infrastructure, security and public relations & ad campaigns, the Turkish government, has, and will continue to promote the country as a safe place to visit. Intending to battle terrorism and increase visitor safety, the Turkish government has its challenges. A record of terrorist attacks has equally plagued other countries from the UK to Egypt, and Spain. Not widely publicized, the current effort is predicted to include a very positive spin on the culture, safety and attributes of travel to Turkey. Let’s face it, shootouts can occur in small towns in the US, as well. Perhaps a worldwide effort to educate the public on security and disaster issues should be instituted in this global travel environment where anything goes.